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Your articles and other written materials showcase your knowledge and experience, and position you as an expert. But none of that matters unless your prospective clients take the time to read them.

Whatever you write needs to answer the crucial question that every busy person will ask before spending any of their precious time: "What's in it for me?" and "Why should I care?"

Linda Dessau, certified coach and professional writer will talk more about how to write for your niche, including these key strategies:

What you need to KNOW about your niche
How to write HEADLINES that draw the right readers in
How to RESEARCH, read and collaborate in order to write for your niche

Apprentices- let's throw around a few headlines at your next coaching session. Thanks!